Brand Equity
Maturosan® is a registered Trademark owned by ArtIOpharma. The brand has been in the market for several decades in the 20th century, mainly in Belgium, France, GDLuxembourg, and the South European Countries. The product was an OTC dermatological ointment used for primary care of small ulcers and wounds in the daily household. The brand still has an estimated notority with pharmacists, nurses and health care professionals of ca. 40%.
The power of the brand is in the fact that it speaks for itself and is self explanatory, so that it can easy be understood, accepted and remembered by the consumer: it is the Brand for the Health of Mature People.
MATURE = Knows about Life, experienced people, mature age, mature population, wise people, 40-50 plus
SAN = Santé = Health = Hygienic care, health care, cosmetic care
